Companies are scrambling to speed up delivery to compete with Amazon even if this means smaller margins. They would rather make less than let Amazon get the sale.
I was chatting with a sales rep whom I highly admire this week about retail and he suggested that Neimans and Nordstrom could reverse their dipping sales by hiring more people and / or providing better in-store customer service. He likened going to the store as going to a Broadway show where if you offer a good experience, people will pay more and business will thrive.
Here are my thoughts on this: 1. We're not Broadway. Retailers sell commodities: hats, pants, cups, plates, ...
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